User guide … to media-neutral publishing

Dorette Deutsch: “Gebrauchsanweisung für Venedig” (User Guide to Venice), Monika Czernin: “Gebrauchsanweisung für Wien” (User Guide to Vienna), Silke von Bremen: “Gebrauchsanweisung für Sylt (User Guide to Sylt)”

Customer: Piper Verlag

Illustration: Gebrauchsanweisungen (User Guides) (Piper)

Piper Verlag is a subsidiary of Bonn-based Media Deutschland specializing in fiction and non-fiction. It publishes around 500 new releases per year.

To create products for print and online use from author data, an XML workflow was developed for the publisher’s “Gebrauchsanweisung” (User Guide) range. Author data is converted to XML and typesetting and page makeup performed in InDesign in the usual high quality. All corrections from InDesign are automatically adopted into the XML data, which can be used to easily generate reflowable e-book formats such as EPUB in parallel with the print PDF.

“Our readers will expect content to be available in every form in future. To be ready for this, we were looking for a streamlined workflow that allows the comparatively simply structured fiction and non-fiction books to be produced media-neutrally without unnecessarily restrictive standardization and without loss of quality. The method chosen by Piper and le-tex for the successful “Gebrauchsanweisung” range represents for us a highly promising solution.”

Markus Dockhorn, Piper Verlag